Ditch Panels for Purchasers

Use Ibotta’s more than 3 million monthly active users to gather unbiased survey responses from who you want, when you want.

Consumer Surveys

Survey a sample of verified purchasers with a variety of custom logic-based questions. Receive guaranteed responses in real-time, to inform brand strategy decisions.

Consumer Interviews

Conduct video interviews with verified unaided purchasers to have a free flowing, candid conversation about specific product feedback and shopping behavior.

Shopper Analysis

Using verified receipt and loyalty card data, Ibotta can deliver purchase cycle, demographic, and basket insights relevant to brand research objectives.

3 Pillars of Data

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SKU-Level Purchase Data

Full basket, item-level data from 90M+ processed receipts annually and more than 1.5M linked loyalty cards at 100+ integrated retailers.

Geo-Location Data

Geo-location data captured from geo-fence breaks at 700k+ stores.


Demographic data including age, gender, ethnicity, income, education, kids, and custom questions.

Get fast, actionable insights