Ibotta Earth Month

GOAL

GOAL

1,000,000

0

trees planted

APRIL 14 – MAY 14

37,000

37,000

“That’s the number of trees we cut down every day to support the antiquated paper coupon industry. Believe it or not, hundreds of billions of coupons are issued each year, most with sub 1% redemption rates. Newspapers, clinging to anything that can help them stay afloat, are chock full of useless paper that consumers ignore. When will it end?

When thought leaders like our clients in the CPG industry convert entirely to digital promotions and stop paying companies to place paper coupons in our nation’s landfills. Join us this Earth Month to draw attention to this issue and to help #ReplaceTheWaste. We are partnering with Trees for the Future to plant back 1M of the trees that paper coupons kill every month.”

- Bryan Leach

Founder & CEO, Ibotta

The Life of a Paper Coupon

1. Borrell Associates Study, April 2018 2. NCH U.S. Coupon Facts, 2018

Marketing Support

Ibotta will promote Earth Month with unprecedented levels of paid, owned, and earned media, both on and off platform, to ensure collectively we reach our goal of planting 1 million trees.

We’re offering several easy ways to participate, including options for brand partners activating other April campaigns. Inventory is limited, first come first served!

In-App Examples

(Final creative subject to change)

Partnership Packages

Redwood Sponsor

LIMITED INVENTORY

Oak Sponsor

LIMITED INVENTORY

Pine Sponsor

LIMITED INVENTORY

Aspen Sponsor

LIMITED INVENTORY

Request Pricing & Availability

This form is for business inquiries. Are you an Ibotta App user looking for our main website? Click here.

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