APRIL 14 – MAY 14
“That’s the number of trees we cut down every day to support the antiquated paper coupon industry. Believe it or not, hundreds of billions of coupons are issued each year, most with sub 1% redemption rates. Newspapers, clinging to anything that can help them stay afloat, are chock full of useless paper that consumers ignore. When will it end?
When thought leaders like our clients in the CPG industry convert entirely to digital promotions and stop paying companies to place paper coupons in our nation’s landfills. Join us this Earth Month to draw attention to this issue and to help #ReplaceTheWaste. We are partnering with Trees for the Future to plant back 1M of the trees that paper coupons kill every month.”
The Life of a Paper Coupon
Ibotta will promote Earth Month with unprecedented levels of paid, owned, and earned media, both on and off platform, to ensure collectively we reach our goal of planting 1 million trees.
We’re offering several easy ways to participate, including options for brand partners activating other April campaigns. Inventory is limited, first come first served!