Ibotta tracks SKU-level purchases from millions of consumers each month. All purchases are deterministically linked to consumers on a 1:1 basis.
Ibotta is uniquely positioned to track a consumer’s purchase behavior across all retail channels and formats including Big Box, Grocery, Club, Drug, and Convenience.
Ibotta's SKU-level purchase data is collected directly from our owned and operated mobile app, providing advertisers complete transparency into the source of our data.
A 2017 Epsilon study found that
80% of consumers
are more likely to purchase from a brand that offers a personalized experience.
Ibotta's 1st party purchase data drives results
Aquire New Customers
Increase Loyalty with Existing Customers
Optimize Media Investment In-Flight Using Real Time Purchase Signals
Audiences Built From Verified Real-Time Purchases
Gain Actionable Insights on Shopper Behavior
Combine Verified Purchase, Declared Purchase Intent, and Geolocation Data
Ibotta's VP of Data & Media Partnerships
Mike Dadlani was interviewed at Adsquare's Audience in Motion event in NYC, where he moderated a panel discussing the value of deterministic offline purchase data for CPG advertisers.
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