Ibotta tracks SKU-level purchases from millions of consumers each month. All purchases are deterministically linked to consumers on a 1:1 basis.
Ibotta is uniquely positioned to track a consumer’s purchase behavior across all retail channels and formats including Big Box, Grocery, Club, Drug, and Convenience.
Ibotta's SKU-level purchase data is collected directly from our owned and operated mobile app, providing advertisers complete transparency into the source of our data.
of consumers are more likely to purchase from a brand offering a personalized experience.
Epsilon Study | 2017
IBOTTA DRIVES RESULTS
With 1st Party Purchase Data
Acquire new customers
Increase loyalty with existing customers
Optimize media investment in-flight using real time purchase signals
Build audiences from verified real-time purchases
Gain actionable insights on shopper behavior
Combine verified purchase, declared purchase intent, and geolocation data
Ibotta's VP of Data & Media Partnerships
Mike Dadlani was interviewed at Adsquare's Audience in Motion event in NYC, where he moderated a panel discussing the value of deterministic offline purchase data for CPG advertisers.
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